Because ordinary businesses generate ordinary incomes, and if you want to achieve something extraordinary, you need to be willing to do what ordinary people won't.

Building a high six or seven figure income, or a big business, is not normal. It requires you to become extraordinary in everything you do. Most business owners are content with being normal, but if you want extraordinary results, you have to be willing to embrace your uniqueness.

Felix Dennis, in his book 'How to Get Rich', talks about taking the road less travelled. It's a road that can take your business to heights you can only dream of if you're content with being ordinary.

But being extraordinary can be tough. It means you can't think or behave like normal people. You have to do what it takes to achieve extreme status, extreme value, and extreme productivity.

Most people won't be willing to do what it takes. They'll stick to the ordinary path, following the masses. But if ordinary people are doing it, then don't. In business, the masses are always wrong.

So embrace your uniqueness. Don't try to fit in with the ordinary. Be willing to take the road less travelled, and you'll achieve extraordinary results.